Companies going international have to consider more things aside from making their businesses succeed in their chosen markets. With the level of competition higher and the number of competitors larger and more diverse, they have to do more to stand out, to be unique and considered a ”local” company. And that’s where our ultimate guide to localization comes in!
Getting the look and feel of being local takes a lot of strategic planning and involves people with different skill sets, both from the company and third-party suppliers. The process is called localization, which means adapting to the culture of the target locale or audience. Several types of localization are utilized, including:
- Websites
- Video games
- Movies
- Product information
- Mobile applications
- Software
- Whitepapers
- Tech support pages
- Help files
- Newsletters
